The Facebook Election of 2008

I have effectively dubbed the 2008 presidential election “The Facebook Election.” Facebook was just a little website in 2004, (and then it was only for college students), and the old school and style of politics still reigned supreme. But that was four years ago, which could be a lifetime in political years. Democratic nominee Barack Obama has smashed all previous fundraising records. One statistic has cited that 3.1 million people have contributed to his campaign. I think it’s a safe guess that most of that money came from online donations. The phenomenon of facebook and other social networking sites have effectively ushered in a new era of political activism.

Political pundits have cited that John McCain may be the last candidate ever to take the government matched funds for the general election. Yet another strategy from the old way of thinking in politics. If the Y generation and beyond want to support a candidate, it’s as easy as logging on, and with a few simple clicks, they can join bumper sticker groups like “International Talk Like Sarah Palin Day,” or “Polar Bears for Obama/Biden.” These 'bumper sticker' groups are this election's "I like Ike." These networking sites may prove to be a valuable and centralized resource for political campaign organizers and volunteers.

Voters can encourage others to vote with their status update, or spread the word about a fundraiser or event in a user-friendly format. A supporter of a candidate wouldn't have to know computer jargon and how to paste website codes, they just use a format already posted for them. It could be argued that networking sites are aiding the democratic process- by letting more people have a voice in an election. These sites have become a new form of canvassing, GOTV, and political PR all wrapped in one neat package, with a red, white and blue bow.

User generated sites can also spark new specific sub-groups of political supporters, like “Authors and Book Lovers for Obama/Biden 2008.” Just another point of strategy that campaign organizers can use to target voters, the demographic information is right in front of them in the form of group membership. The new political game has been established by a new generation of political junkies and interested voters alike. So heads up to future (and current) candidates: Log on, tap in, or loose. Much like the 1960's televised debates, political front liners must exploit this new medium if they are to win elections.

I’m already friends with Nebraska’s 2nd district House contender Jim Esch and Massachusetts Senator Ted Kennedy.
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On a last random note: Tomorrow I am going to go see Hillary Clinton in the morning and Chuck Hagel (R-NE) in the afternoon. Hurray!

-Nebraska Blues